Was having a conversation with a friend of mine about creating a pair of kick ass sneakers the other day, he’s first reason why we shouldn’t consider it was “It’s not easy”. ¬†At that very moment, I felt that he had guaranteed our failure. Before we even considered how we were going to attempt such a feat, his lizard brain was already shouting the loudest, “Stop this. You are going to fail. You are going to die”.

I couldn’t help but wonder how many times I had guaranteed my failure in the exact same way.

What is easy? At one point or another, what we consider easy now, was damn near impossible at some point in our lives. Don’t believe me? At some point in your life, the thought of walking seemed daunting right (or so my mom assures me)?

Remember the first time you started working out? I remember having to talk myself into a pushup, on my knees. Pushups have not become any easier now have they? I choose to believe I have just become stronger.

We live in a world where “I can’t” or “you can’t” is the loudest message we seem to receive. “How dare you attempt this?” How many times have you heard that? How many times have you said that to yourself?

Nothing in this world is easy, we have to embrace the hard. We have to embrace the pain. We have to embrace the lizard brain. When it’s shouting, you should know you’re on the right track.


Make something happen.


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